We Help Architects, Developers and Investors Have Greater Success and Attract More Clients.

 
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We are a Digital Visualisation Studio

The Faction produces leading-edge property marketing content which bridges the gap between concept and reality; partnering with ambitious and progressive clients in the prime property industry, we help them sell faster, at higher rates.

In the last 4 years we have completed over 100 projects, assisting our clients secure planning permission, sell off-plan property, gain more investment and aid the long-term success of their brand, by providing them with the best images, animations and virtual-reality tours.


Do you need more enquiries or faster sales for your next development but are not quite sure where to start?

Property marketing content can seem like an overwhelming endeavor. What kind of content do I need? What’s important to focus on? How can I get the best possible results for my development? Well, we built this sheet just for you! Working through this will save time and reduce confusion with the creative studio you decide to use for your next project. So you can spend more time on your priorities and be more confident in what you need.


 
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Strategy Led Success

The demand for housing has pushed more buyers and investors into off-plan sales, with 37% of new homes being sold off-plan in 2021. We help our clients add their properties to that growing statistic so they can maintain brand interest and more quickly recoup capital for their next development.

Knowing where to focus our efforts is crucial to bringing success to our clients and selling more property off-plan. Because how can you hit a target if you don’t know where it is? This is why we start projects by building creative strategies with clients that align the project’s purpose with the needs of their business and customers — bringing the CGIs, animations and virtual tours of properties and places to life and getting results.

 

Featured Projects

We worked with The Faction on a key property campaign. With my team defining the overall creative look and Faction delivering fantastic walk-through and renders - it was the perfect collaboration! We used their work across brochures, micro-site and on-site hoarding and there’s no doubt in my mind that such visual have helped sell the apartments. We look forward to working together soon.
— Matt Eamer - Founder - me&you
We’ve worked with The Faction on a project of our luxury properties launch. Our whole team is impressed by the excellent work from Alex and his team. It was a great experience and our pleasure to work with such a talented professional like Alex, who has a deep understanding of architecture visualization and shows an unwavering commitment to outstanding quality. We will definitely keep long term cooperation with The Faction team for developing the best marketing tools for our projects across Asia.
— Felicity Zhang - Marketing Executive - LKF group

The Property Marketing Brief Sheet

Be more confident in the marketing plan for your next project.